Attribution Systems

Cometly Pricing Calculator: Real Cost by Session Volume

Reviewed by The Architect · CreatorOpsMatrix · Updated July 2026 · Modeled From Cometly’s Published Rate Card & Third-Party Verified Pricing

How much does Cometly actually cost? Cometly’s Core plan starts at $750/month for up to 50,000 monthly sessions — there’s no cheaper tier, so a smaller site pays the same entry price as one right at the threshold. Add a mandatory one-time $1,500 onboarding fee, and year one costs $10,500 before any session-based scaling. This Cometly pricing calculator models the real cost by your traffic volume and compares it against a Make.com DIY conversion-tracking build.

Already know $750/month works for you? Start with Cometly — no need to wait for the calculator below.

Cometly doesn’t publish a pricing table. The pricing page shows a slider and asks for your session volume, then estimates a number — but there’s no static page you can screenshot and compare against, and the one-time onboarding fee isn’t mentioned until later in the sales process. That makes it hard to budget before talking to sales, which is exactly the point of this calculator.

What Cometly Actually Costs

Based on Cometly’s published pricing methodology and cross-referenced third-party breakdowns of their actual rate card, here’s what the Core plan costs at documented reference points.

Entry price: $750/month for up to 50,000 monthly sessions — no lower tier exists.
150,000 sessions: approximately $1,349/month.
300,000 sessions: approximately $1,949/month.
Onboarding fee: a mandatory one-time $1,500, billed separately from the monthly subscription.
Free trial: none. Evaluation happens through a sales demo.
Enterprise tier: starts at $1,495/month, custom-quoted, for warehouse export and Salesforce triggers.

⚠️ Note on data sourcing: Cometly does not publish a complete pricing table, so the figures above are modeled from Cometly’s own published pricing methodology and cross-referenced third-party pricing breakdowns, not lifted from a single official rate card. Some older third-party sources describe an ad-spend-based pricing model rather than the session-based model Cometly’s site currently describes — that appears to reflect a prior pricing structure. Confirm your exact quote directly with Cometly sales before budgeting against these numbers.

Enter your monthly sessions, an estimated conversion rate, and your Make.com build assumptions below. The calculator models Cometly’s session-tiered cost against a Make.com scenario that replicates the core conversion-forwarding function — not the full attribution dashboard. See the FAQ below for exactly what that scope difference means.

Cometly Pricing Calculator Live · July 2026 Pricing
Step 1 — Your traffic and conversion rate
Check Google Analytics or your current pixel dashboard. This is the number Cometly’s own pricing is based on.
Share of sessions that become a trackable conversion event. Determines Make.com’s forwarding volume.
Step 2 — Make.com DIY setup hours and hourly rate
Webhook routing + CAPI mapping across Meta, Google, TikTok. Typically 15–25 hrs.
Agency rate, or your own time if building it yourself.
💡 Make.com DIY is your cheapest option — $2,795.40 over 5 years vs $46,500.00 (Cometly Core)
Cometly Core $750.00/mo + $1,500 onboarding fee 5-yr total: $46,500.00
Make.com DIY $10.59/mo + $2,160 one-time setup 5-yr total: $2,795.40 Cheapest

See what $750/month gets you with Cometly

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Prefer to build it yourself and save $43,704.60 over 5 years? Start with Make.com →

Full cost breakdown across 1-year and 5-year horizons at your entered volume.
ArchitectureMonthly CostOne-Time CostYear 1 Total5-Year Total
Cometly Core$750.00$1,500.00$10,500.00$46,500.00
Make.com DIY$10.59$2,160.00$2,287.08$2,795.40
Scope reminder. This comparison covers conversion-forwarding cost, not the full feature set. Cometly’s dashboard, multi-touch modeling, and CRM revenue sync aren’t replicated by the Make.com build shown here — see the FAQ below for what that means for your evaluation.
Annual billing tip. Cometly offers 20% off if you pay annually. That lowers the Cometly numbers above by roughly a fifth — still nowhere near Make.com’s cost, but worth factoring in if Cometly’s full dashboard is what you actually need.

How to Use This Calculator

Enter your monthly sessions in Step 1 — this is the exact figure Cometly’s own pricing is based on, so it determines which tier you’d land in. The conversion rate field estimates how many of those sessions turn into a trackable event worth forwarding to ad platforms, which drives the Make.com side of the comparison. Step 2 sets your Make.com build assumptions; the default of 18 hours reflects a webhook-to-CAPI build routing to three ad platform destinations, and should increase if you’re adding more.

Cometly vs Make.com DIY — What Each Actually Gets You

Feature and cost comparison. Setup cost assumes $120/hour, 18-hour DIY build.
FactorCometly CoreMake.com DIY
Entry pricing$750/mo (50K sessions)~$10–50/mo (op-based)
One-time cost$1,500 onboarding fee$1,500–3,000 setup labor
Free trialNone — demo onlyN/A — pay as you build
Conversion API forwardingBuilt in, all major platformsBuilt manually per platform
Multi-touch attribution dashboardIncludedNot replicated
CRM revenue sync (HubSpot, Salesforce)Native two-way syncPossible via Make.com, added build time
Best forTeams that need the full attribution reporting layerTeams that mainly need accurate CAPI forwarding

Why the Entry Price Matters More Than the Feature List

The detail most comparisons skip: Cometly’s $750/month entry price applies the moment you sign up, regardless of whether you’re at 5,000 sessions or 49,000. There’s no scaled-down tier for a smaller site — you either qualify for Core at $750/month or you don’t need Cometly yet. Combined with the mandatory $1,500 onboarding fee, a site well under the 50,000-session threshold is paying $10,500 in year one for capacity it isn’t using.

A Make.com build sidesteps that entirely — cost scales with actual conversion volume, not a fixed traffic bracket, and there’s no mandatory onboarding fee. This is the same architecture documented in full in our Hyros Alternative: Build Attribution in Make.com guide, and the same reason it wins the cost comparison on our Shopify and GTM server-side tracking calculators.

Now You Know Exactly What Cometly Costs

No surprise onboarding fee, no vague “talk to sales” pricing — just the real number for your traffic volume. If the full attribution dashboard and CRM sync are worth $750+/month to your team, Cometly is ready to set up.

Start With Cometly →

Demo required, no free trial. Just need accurate CAPI forwarding without the dashboard? Compare the Make.com build →

Frequently Asked Questions: Cometly Pricing

How much does Cometly actually cost?

Cometly’s Core plan starts at $750/month for up to 50,000 monthly website sessions — there is no cheaper published tier, so a smaller site pays the same entry price as one right at the threshold. Pricing scales from there: roughly $1,349/month at 150,000 sessions and $1,949/month at 300,000 sessions, based on published third-party pricing breakdowns. A mandatory one-time Professional Onboarding fee of $1,500 applies on top of the monthly cost. Cometly does not publish a full pricing table; exact costs are confirmed on a sales call.

Does Cometly have a free trial?

No. Cometly does not offer a free trial, citing the CRM and ad-platform setup required to make attribution data useful. Evaluation happens through a demo call rather than hands-on testing before purchase.

What is included in Cometly’s $1,500 onboarding fee?

The Professional Onboarding fee pairs new customers with a dedicated specialist to configure the CRM and ad-platform connections during setup. It is billed once, separately from the monthly subscription, and is not optional — it applies regardless of session volume or plan tier.

Is Cometly session-based or ad-spend-based pricing?

As of Cometly’s current published pricing page, cost is based on monthly website sessions (tracked via the Comet Pixel or server-side events), not ad spend. A pageview is counted every time a tracked page loads, and Cometly estimates roughly 1.5 pageviews per session. Some older third-party sources describe an ad-spend-based model; that appears to reflect an earlier pricing structure and should not be relied on for current budgeting.

Can a Make.com build replace everything Cometly does?

Not entirely, and it’s worth being direct about the scope difference. A Make.com scenario can replicate Cometly’s core conversion-forwarding function — catching a webhook, hashing customer data, and posting to Meta, Google, and TikTok’s Conversion APIs — at a fraction of the cost. It does not replicate Cometly’s full session-level multi-touch attribution dashboard, CRM revenue reconciliation, or AI-driven ad spend recommendations. Teams that primarily need accurate server-side conversion events for ad platforms can typically get there with Make.com alone; teams that need a full attribution reporting layer on top of that should weigh Cometly’s dashboard against the engineering time to build an equivalent one.

What’s the difference between Cometly Core and Cometly Enterprise?

Core covers the standard feature set most B2B SaaS and ecommerce teams need: CRM two-way sync, Conversion API to Meta, Google, LinkedIn, and TikTok, and the standard attribution dashboard. Enterprise, which starts at $1,495/month, adds data warehouse export, custom Salesforce triggers, higher support tiers, and dedicated onboarding for larger, more complex implementations. Enterprise pricing is fully custom and isn’t modeled in this calculator.

Accuracy Notice: This Cometly pricing calculator models costs from Cometly’s published pricing methodology (session/pageview-based, no public tier table) cross-referenced against independent third-party pricing breakdowns, since Cometly does not publish complete pricing on its own site. The Make.com DIY model estimates operations at roughly 3 per conversion event (webhook receipt, PII hashing, API post) mapped to Make.com’s published per-10,000-operation block rate, and covers conversion-forwarding functionality only — not Cometly’s full attribution dashboard or CRM sync features. Setup hour ranges reflect typical webhook-to-CAPI build complexity and will vary by the number of ad platform destinations configured. Always verify current pricing directly with Cometly’s sales team before committing to a production budget.
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